Audi is one of the most prestigious names in the automotive world. On each one of its incredible vehicles, you’ll find the four-ringed badge. As one of the most recognizable symbols in the industry, it’s logo stands for a legacy of excellence. But what does the logo mean and how was it formed?
The logo is a symbol of the four companies that make up the company’s rich history — Dampf-Kraft-Wagen (DKW), Horch, Wanderer and Audi — which once made up something called the Auto Union. The first ring represents Audi, the second symbolizes DKW, the third is Horch, and the fourth ring represents Wanderer.
The logo debuted prior to World War II as a representative of the four brands, but only on racing cars. Each of the four brands continued to use their individual logos and badging on their respective vehicles.
Evolution of the Audi Logo
The Audi brand was resurrected by Volkswagen in 1965, when it brought back the original logo that debuted in 1920, which featured slanted tails on the “A” and the “d”. At this time, it was frequently displayed next to the VW logo.
One of the biggest updates to the logo took place in 2009, when the company celebrated its 100th anniversary. The font became left aligned and the shading of the rings was altered. This logo, with the chrome rings and red font, remains the one in use today.
When you see the Audi logo on any of the great pre-owned vehicles near Denver, CO on the Shortline EuroCars lot, you can now see it more clearly and have a brief understanding of the logo.